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Traditional Meat Products
MADARI MEAT PRODUCTS LTD
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Company Profile
The company began operation in 1961 under the management of Mr. George Kyriakides, in the picturesque villages of Polystipos located in the heart of the Pitsilia District, the centre of Cyprus' traditional meat products. Using traditional methods of processing, Mr Kyriakides initially produced only 'Hiromeri' (or Cyprus Smoked Ham). As business expanded he gradually began broadening his production line, by adding other traditional pork products. By 1989, Mr. Costas Kyriakides, the founder's son, took over the company and in 1998, he changed the name to "Allantika Madari Ltd." Demand for the company's products continued to rise and in 2003, after conducting a thorough market research, a decision was taken to build a new and modern unit in the industrial area of Kyperounda, a village close to home place, Polistypos. The new processing unit operates since 2005 under strict hygienic controls in a HACCP certified environment, currently offering 4 traditional smoked meat products, using the finest ingredients: Sausages, Hiromeri, Posirti and Lountza, while it is also preparing to launch Pastourma (beef product).
From an initial workforce of two people Madari now employs nearly a dozen of workers and distributes its products in selected supermarkets around the island, while some quantities are exported to UK. The company is eager to expand its market abroad and is currently holding discussions with importers in a number of European countries.
An awarded traditional meat processor
The company was awarded a 2nd class Award of progressiveness by FAO in 1992, a recognition of its commitment and hard work towards continuous improvement. The excellent quality of its operation and products was further demonstrated in a short documentary and interview that CYBC, the Cyprus public television station, produced at the company's plant. The continuous loyalty of its customers and their appreciation for the company's quality products along with its fifty years of involvement in the sector of traditional smoked meats provide additional evidence of its long standing commitment.
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